„Oral peoples commonly think of names (one kind of words) as conveying power over things. Explanations of Adam’s naming of the animals in Genesis 2:20 usually call condescending attention to this presumably quaint archaic belief. Such a belief is in fact far less quaint than it seems to unreflective chirographic and typographic folk.

First of all, names do give human beings power over what they name: without learning a vast store of names, one is simply powerless to understand, for example, chemistry and to practice chemical engineering. And so with all other intellectual knowledge. Secondly, chirographic and typographic folk tend to think of names as labels, written or printed tags imaginatively affixed to an object named. Oral folk have no sense of a name as a tag, for they have no idea of a name as something that can be seen. Written or printed representations of words can be labels; real, spoken words cannot be.“

[Walter J. Ong in „Orality and Literacy“, 1982]